Sr Marketing Events Manager
Company: Zelis Healthcare
Location: Plano
Posted on: April 28, 2024
Job Description:
The Senior Marketing Events Manager is an experienced and
strategic event marketing professional responsible for driving the
strategy and tactical execution of all facets of how we showcase
Zelis content at Industry and Zelis events. This role will also be
responsible for building a comprehensive communications strategy
for all revenue generating events, in partnership with our
Performance and Content Marketing teams. In this role, the
successful candidate will be strategic, data-driven, and understand
how to leverage event channels as strategic levers. They will also
possess a relationships-oriented mindsight; working directly with
Marketing counterparts across segment, product, performance and
content to ensure a comprehensive approach to how we showcase Zelis
and client success across event channels. The Senior Marketing
Events Manager reports to the Director of Events and will work
closely with the entire Marketing organization and
cross-functionally with other key stakeholders.
Responsibilities:
- Develop a comprehensive event content and communications
strategy (with assistance from Director, Events) for Zelis events
and all external industry events
- Lead development of annual Forum theme, and subthemes, ensuring
alignment across enterprise and taking into consideration industry
trends and Zelis corporate strategy
- Lead Forum selection and content development committees,
responsible for establishing the content framework and
direction
- Identify keynotes and project manage keynote and other general
sessions, including CEO and President sessions
- Project manage selection and development of all Forum content,
ensuring we meet deadlines and key deliverables
- Drive Forum communications strategy, including crafting content
and sending emails through HubSpot
- Track analytics and adjust as needed
- Support other elements of Zelis Forum as needed, including
attendee logistics support, website development with Creative,
Cvent speaker management, registration support and more.
- Over time, possess a broad understanding of Zelis' business and
products, serving as a dot connector between the event content
strategy and business needs
- Strong understanding of how to build and refine event agendas,
including timing, resourcing, and technology needs
- Research and propose best practices on event content
consumption habits; utilizing data to inform recommendations
- Identify and drive formal and informal submissions for Zelis
(and clients) to speak at external industry events; build
relationships with event content staff to increase acceptance rate
- Develop toolkits for submissions
- Create pitch best practices
- Work with internal SMEs and business marketing to build
submissions/pitches
- Continually research event attendee Comms best practices,
including pre, during and post-event communications approaches
- Work with Business Marketing on Test and Learn scenarios
- Leads project management of all event-related content and
communications
- Manage, measure, and report on the effectiveness of event
content and communications, including key metrics, KPIs, and the
establishment of benchmarks What you'll bring to the team:
- Experience building content and Comms (including presentation
support) for event-specific channels
- Strong understanding of utilizing events as a strategic channel
to promote company brand, products and solutions
- Proficient with MS Office programs and related marketing/
communications technologies - HubSpot and Cvent are not required,
but a plus
- Understanding of how events support the full customer journey,
including both revenue generation and brand building
- Preferred: Significant experience building event content
strategy for medium to large events; experience submitting for
event Call for Presentations (CFP) Education + Background:
- Requires a minimum of 10 years of marketing experience
- Bachelor's degree in Marketing, Business, or related field
- Healthcare (tech) experience preferred
- Strong communication/writing skills (including some
copywriting)
- Highly organized and detail-oriented
- Proven history of being both strategic and analytical in
previous roles
- Occasional travel required up to 10% of the time As a leading
payments company in healthcare, we guide, price, explain, and pay
for care on behalf of insurers and their members. We're Zelis in
our pursuit to align the interests of payers, providers, and
consumers to deliver a better financial experience and more
affordable, transparent care for all. We partner with more than 700
payers, including the top-5 national health plans, BCBS insurers,
regional health plans, TPAs and self-insured employers, over 4
million providers, and 100 million members, enabling the healthcare
industry to pay for care, with care. Zelis brings adaptive
technology, a deeply ingrained service culture, and a comprehensive
navigation through adjudication and payment platform to manage the
complete payment process. Commitment to Diversity,
Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging
in all aspects of our operations. We embrace the power of diversity
and create an environment where people can bring their authentic
and best selves to work. We know that a sense of belonging is key
not only to your success at Zelis, but also to your ability to
bring your best each day. Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants
will receive consideration for employment without regard to race,
color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by
federal, state or local laws. We encourage members of traditionally
underrepresented communities to apply, even if you do not believe
you 100% fit the qualifications of the position, including women,
LGBTQIA people, people of color, and people with disabilities.
Accessibility Support We are dedicated to ensuring our application
process is accessible to all candidates. If you are a qualified
individual with a disability or a disabled veteran and require a
reasonable accommodation with any part of the application and/or
interview process, please email TalentAcquisition@zelis.com SCAM
ALERT: There is an active nationwide employment scam which is now
using Zelis to garner personal information or financial scams. This
site is secure, and any applications made here are with our
legitimate partner. If you're contacted by a Zelis Recruiter,
please ensure whomever is contacting you truly represents Zelis
Healthcare. We will never asked for the exchange of any money or
credit card details during the recruitment process. Please be aware
of any suspicious email activity from people who could be
pretending to be recruiters or senior professionals at Zelis.
Keywords: Zelis Healthcare, Frisco , Sr Marketing Events Manager, Advertising , Plano, Texas
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