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Marketing Copywriter

Company: Careington Int.
Location: Frisco
Posted on: September 15, 2023

Job Description:


Careington International Corporation is a leading national non-insurance product aggregator and licensed Third Party Administrator, curating significant savings in the categories of health, wellness, and lifestyle services. Today, we serve more than 30 million members across all Careington companies, brands, products and services.

Careington is a responsive, solutions-driven company motivated by the people we serve. We design, develop, and deliver industry-best products and services focused on individual health and well-being and characterized by affordability, integrity, transparency, simplicity, and value. Our innovative solutions connect us to our clients, members, providers, and producers - now and into the future.

You will be required to work onsite within one of our Frisco, TX offices, 2 to 3 days per week.

A Marketing Copywriter presence is essential to the growth and awareness of Careington and its brands, as well as programs for our clients. To effectively build brand awareness and consumer loyalty, this presence must expand and be integrated with our overall corporate advertising and marketing initiatives.

As a Marketing Copywriter at Careington, you will be an essential member of a growing, in-house marketing team. This position works under the Director of Marketing and reports to the Marketing Content Manager. The copywriter works with all marketing team members on a variety of projects that support Careington's family of companies and brands. In this role, you will be challenged daily to create, innovate, collaborate, learn and grow.

Role & Responsibilities

Write copy to support B2B and B2C communication efforts (solicitation, email, website, newsletter, direct mail, video)
Work closely with the print and digital design teams to create and implement the overall look and feel of marketing and communications materials
Develop unique, new concepts
Create copy templates for ongoing use in consumer communications
Establish strong relationships across departments and develop an understanding of client needs, the consumer experience, marketing strategy, and operational capabilities


1 to 3 years of professional copywriting experience
Ability to utilize different tones of voice and tailor messaging to specific audiences, objectives, and marketing pieces
Direct-to-consumer writing experience desired
Knowledge of the benefits industry is a plus
Brand strategy and implementation support experience is preferred
Strong organizational and communication skills
Great attention to detail
Team player who also thrives as a self-starter
Experience using Adobe Acrobat, Microsoft Word and PowerPoint
Able to juggle multiple projects while meeting demanding deadlines, producing high-quality work and projecting an enthusiastic, passionate and positive attitude


Bachelor's degree in journalism, communications, advertising, or other applicable field of study

Keywords: Careington Int., Frisco , Marketing Copywriter, Advertising , Frisco, Texas

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