Director of Marketing - CPG

Location: Frisco
Posted on: June 23, 2025

Job Description:

Sports Nutrition & CPG This Jobot Job is hosted by: Dylan Currier Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $120,000 - $160,000 per year A bit about us: We are a fast-growing brand in the sports nutrition space, dedicated to helping athletes and active individuals perform at their peak. From science-backed supplements to lifestyle support, our products are trusted by professionals and everyday athletes alike. Our mission is to empower performance and enhance recovery, all while delivering unmatched quality and transparency. Why join us? Competitive salary performance-based bonus Health, dental, and vision insurance Product allowance and fitness perks Opportunity to shape a rapidly growing brand Supportive, high-performance team culture Job Details We are looking for a results-driven Director of Marketing to lead our brand, digital, and performance marketing strategies. This individual will be a key member of our leadership team and will play a pivotal role in driving customer acquisition, brand loyalty, and revenue growth. The ideal candidate is both a creative brand storyteller and a data-savvy performance marketer, with a deep understanding of the sports nutrition industry and consumer behavior. Key Responsibilities: Develop and execute a holistic marketing strategy that aligns with business goals and drives brand growth. Lead and manage all marketing functions, including digital advertising, content, influencer/athlete partnerships, email/SMS, SEO, social media, PR, and affiliate marketing. Oversee paid media strategy and execution, ensuring strong ROAS across channels like Meta, Google, TikTok, and YouTube. Own the customer journey—from awareness to retention—leveraging tools like Klaviyo, Shopify, and analytics platforms to improve lifetime value. Partner with product, sales, and operations teams to support product launches and campaigns. Build and manage the marketing team, internal and external, including agencies and freelancers. Define and monitor key KPIs; regularly report on campaign performance and marketing ROI. Keep a pulse on market trends, competitor activity, and new opportunities within the nutrition and wellness space. Qualifications: 7 years of experience in marketing, with at least 2 years in a leadership role. Proven experience in DTC marketing, preferably in CPG or sports nutrition. Strong grasp of digital performance marketing and analytics (Google Analytics, Meta Ads Manager, etc.). Deep understanding of brand development, audience segmentation, and growth strategies. Experience with influencer and athlete marketing is highly preferred. Strong leadership, project management, and communication skills. Passion for health, fitness, and/or athletic performance is a big plus. Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Keywords: , Frisco , Director of Marketing - CPG, PR / Public Relations , Frisco, Texas